Empowering low-income users to save smarter through goal settings at Lakshya
Enabling low-income users to build daily saving habits, reach meaningful goals, and feel empowered through every small win
Client / Company
Lakshya
My Role
UI Designer
Category
Building 0 -> 1 Product
Year
2020
01
Context
Lakshya was a goal-based savings app designed to support low-income individuals and families in developing consistent financial habits. It enabled users to set, track, and achieve savings goals—whether for school fees, festivals, emergencies, or a first mobile phone—helping them stay motivated and feel financially empowered.
